At the heart of everything we do are our customers and our employees. We believe in people more than numbers and that is how we are able to provide you with not only an excellent service but results that are unsurpassed.
We are strategy focused and target specific results that help you generate higher revenue and continous growth.
We have helped clients grow their businesses in 7 plus countries including Australia, New Zealand, USA, UK and Canada.
Our SEO Articles
Nowadays, establishing a strong brand is important to your business or organization. Your brand builds the fundamental perception of how audiences see your business. A great branding strategy can help
Your website is the window of your business’ soul. It’s how the world gets to have a sneak peek at what your company is all about. We know it’s often
Just about every business these days integrate their marketing strategy with social media. But there’s fierce competition out there. While it’s true that social media marketing doesn’t directly impact search
Conversion rate optimisation – or CRO as it’s more commonly referred to – is one of the quickest and most efficient strategies to convert your site’s traffic into paying customers.
The e-commerce industry has experienced massive growth since its early days way back in the mid-1990s. The first-ever online sale was made on an American online store called the NetMarket,
Ever wondered why your competitors always seem to outrank you every time you search a keyword or phrase that’s related to your industry? You know for a fact that you
It’s no secret that the modern-day consumer uses the internet to find answers to their questions and to discover new products and services. Because search engines are the primary way businesses get found online, search engine optimisation has become a crucial part of a basic online marketing strategy.
Our simple three-step process is all about how we can help you to achieve success with your online strategy.
It all starts with a phone call, email or filling out our online form. The discovery process is where we get to know all of the important things about your business. We then use this information to craft a personalised SEO strategy based on your goals and objectives.
We do all of this for free. At this stage, we are really only interested in getting to know you and making sure we are a good fit.
After we’ve learnt about you, we like to learn about your website. We do this with the most sophisticated SEO marketing tools available. With these tools we will discover:
After this check-up, we will have a solid idea about your sites current health. You might be interested to see exactly how much money your site is making you (or costing you), we can help you figure that out. We will also see if your site's presence is growing or decreasing.
Next, we ask you about your goals, because your goals are what we will build your whole strategy around. Things we like to know are:
We always do a thorough competitor analysis. The main thing we look for is differences between your site and theirs. Again, we use the best tools available to discover this information and then we apply it to your strategy. We can learn a lot about what will work for you by discovering what is already working for others.
These can be things like keywords, local search results, target markets and which pages are getting the most traffic and why.
We realise that SEO can be a bit of a mystery and so we like to make sure you understand exactly what it is and how we are going to use it to grow your business. Learning about SEO will also help you to make better business choices in the future. During the discovery phase, we also determine the type of campaign that will suit your needs.
We are happy to set up all of your SEO tools for you, but we know you might already have a few that you like. We don’t want to disrupt your processes unless you want us to, so we like to structure things so that they fit in with the tools you’re already using.
And so far, in your SEO journey with us, you haven’t had to pay a cent. That’s because all of this is a free service for anyone who would like to know exactly how we can help them achieve their goals.
When you are ready we will create your personalised SEO plan. This involves collecting as much information as we can about your competition online and exactly what will boost your site in the search engine result pages.
Our strategies are different for all of our clients based on their needs. Your plan will tell us exactly what techniques we will use and how long we will use them for based on achieving your goals. Our team of experts will handle all of this for you.
You’ll be able to track everything you like in the tools you already use, or you can leave it all up to us.
We believe that we provide the best SEO service on The Gold Coast. Part of this is because we don’t ask you to commit to long-term contracts that promise no results. There are no lock-in contracts with us. We find it better to establish trust with our clients by providing them with great results.
All that we require is that you make monthly payments and give us 30 days’ notice if you need to cancel your SEO service with us.
Once you confirm that you would like to go ahead with our services we get straight to work on your site. We work with speed and efficiency to get your site into the best shape for SEO.
On-boarding: Once you’ve given us access to your site and other SEO tools we start to collect all of the relevant information we need about your site's performance.
The most popular tools for SEO are Google AdWords, Google Analytics and Google Search Console. We can set these up for you if you need. We will also provide you with a list of other things we need at the time.
Using these tools ensures that we can measure your campaign effectively. We want to be able to track your results and make sure we are making progress towards your SEO goals.
Baseline numbers: With these industry-leading tools we will track the metrics that tell us the most relevant information about your campaign. We look at your website visits, your current position in SERP’s, how much traffic you are getting and how people are discovering your website.
This information is then used to set up our key performance indicators. This way we can make sure that your campaign stays on track to achieve real results.
Technical SEO Audit: During the audit, we look at your website in extremely fine detail. There are over 500 things that we check. When we are done, we will know the most effective keywords to rank your site for, the best tags to add to headers and images, meta tags and any technical issues we need to resolve. Finally, we check that your site is loading quickly and looks great on mobile.
What we are trying to achieve here is to identify what we can fix on-page and off-page in your SEO plan. We keep you up to date with all of this.
Filling the Gaps: Now we can start getting to work filling in the gaps we found. We do this with on-page and off-page SEO.
Here’s a brief outline of where we start with off-page SEO:
Content creation is one of the biggest things involved in a good SEO plan. At Broadcast SEO on The Gold Coast, our professional content writers can create blog posts, articles and website copy that will attract and engage your audience. Having a good content strategy is vital to boosting your websites rank in the long and short term.
We think it’s important to keep in touch with you about how your SEO plan is going. This can be a monthly phone call as well as our other reporting methods. Just let us know how you like to get the news and we will make it happen.
You might find that you are too busy to take a phone call, and this is ok. We generate reports with Ahrefs each week outlining the key analytics shaping your campaign. This will help you to see exactly how well your campaign is going and the difference it is making to your business.
So, between our weekly reports and a monthly call, you will not be left in the dark. As leading SEO consultants on The Gold Coast, we are committed to transparency.
One of the main advantages of SEO is the opportunity to grow your business. Any business that is trying to expand should include SEO in their marketing strategy. It is one of the most effective ways to gain new customers. This is exactly what we help you do at Broadcast SEO.
We know that getting real results is the only reason to invest in SEO and we want to make sure that you can see these results yourself.
Our team sift through all of the website data that our tools present so that we can show you the metrics that matter to your campaign. Our three main tools are Ahrefs, Google Analytics and MOZ. We make sure this data is presented in a way that makes sense to you as a business owner. All of this data is applied to your SEO plan for improvements.
Maintenance & New Opportunities
With our expert SEO strategies, we guarantee you will see improvements in your website within three months. One important thing to consider at this stage is how you are going to maintain your new ranking.
Just like you have invested to take the best positions in search engines, so are your competitors. The rules of SEO are forever changing which means that businesses need to be constantly creating quality content and refining their strategies.
As the top SEO specialists on The Gold Coast, we know how to improve and maintain your websites search rankings. Our strategies are designed for long term success, so committing to a maintenance plan is the best way to guarantee success.
Putting it all together
Our goal is to educate our clients about SEO. We don’t want to see you waste your time and money on a website that doesn’t serve your business at all. Having a clear plan in place based on expert advice is the difference between success and failure.
Knowing what to look for, how to analyse that information and then apply it to a strategy is intimidating for most business owners. Hiring a professional team means you get results while you save time and ultimately money as well.
Our friendly team are always available to answer your questions. So, if growing your business and expanding your online presence is something you are ready to invest in, get in touch with us today.
If you need a quote, have any questions, comments or suggestion, please contact at [email protected]
Our team have spent a lot of time researching SEO and we have discovered that 61% of search engine traffic lands on the top three websites in the SERP. 33% of this traffic lands on the very first organic result. It doesn’t matter what business it is, users simply trust that Google is showing them the most relevant answer to their query.
If a search engine can’t figure out what a page means, it won’t crawl it and present it in the SERP. This is where SEO specialists come in. We know how to set up your site so that it is user and search engine friendly.
Setting up your site for SEO is the best way to make sure it gets seen and provides value to your business.
Website traffic is the main benefit of an SEO campaign. Apart from finding your website via a direct link, search engines are one of the only ways that users will discover your site. Showing up in a search engine lets you leverage the powerful trust the search engine has established with its users.
This increase in clicks on your site is a great opportunity to nurture leads and increase website conversions. Our SEO service on The Gold Coast can achieve all of this with white hat SEO strategies.
With our expertise and the tools we use to examine your website, we can identify what your customers are looking for. Once we know what their needs are we work with you to meet them. We do this by walking through your sales funnel and examining exactly how users behave with your site.
We then adjust your SEO strategy so that the user’s needs are being met at every step in the journey. This means that users are led to your website and have a higher rate of conversion once they arrive. By working with our Gold Coast SEO agency, you see a boost in your conversions and online sales. You will be working with the best SEO team on The Gold Coast.
Getting found online is highly effective for brand awareness, as anyone anywhere in the world can be exposed to your brand. SEO is also key to creating a positive reputation and trust with your audience. Our agency on The Gold Coast can help you manage your brand's reputation, content, paid ads and more to make sure the best SEO strategies are being applied.
Search engines are accessed by millions of people from all over the world 24 hours a day. This creates a fantastic opportunity to target demographics in any location on earth. At Broadcast SEO, we specialise in location-specific SEO. This will allow your website to show up for search queries that mention a particular place.
We can also boost your local SEO so if your business mainly targets your local area you will be easily found by people looking for your service. Because of online marketing, businesses can now work with people all over the world regardless of their physical location. Boosting your SEO puts you in a great position to leverage this opportunity.
We want to help you to help your customers. This is what builds trust and customer loyalty. With our services, you can pinpoint exactly what it is that your customers need and then provide it to them. The more visitors your website gets, the more you can learn about them. With this information, you can create a customer experience that sets you apart from the competition.
We do this by tracking peoples movements on your website. We look at things like where they come from, where they go on your site, how long they spend on each page and how many click on your site to begin with. The more customer you have, the better you can learn from them and refine the experience they have with your brand.
One of the best ways to do this is by using social media. We will make sure that your site is set up with the right social media platforms for your business. This will allow you to see how people interact with your brand. It also gives customers a familiar place to engage with your business.
All of these benefits are possible through SEO. It’s the key to making your digital assets provide real value to your business. When you work with our SEO agency on The Gold Coast you are making an investment in your business that provides real results.
Your website ranking plays a significant role in the amount of traffic you receive. More precisely, after conducting multiple case studies, the team at Broadcast SEO noted that websites on the top three positions of SERP listings receive about 61 percent of all clicks.
Number #1 website, irrespective of the product or service sold, enjoys roughly 33 percent of these clicks. We attribute this to the fact that most end users associate higher search engine rankings with industry leaders.
As SEO specialists in Gold Coast, our job is to ensure Google and other search engines recognise the value your website offers to users. We do so by making it easier for search engines to crawl and understand your web pages. This way, Google can map your site’s content to relevant search queries; thus earning you a higher position in organic search results.
As a business owner it means more revenue through your search terms.
